Objective
In today’s busy world for many young professionals, "the grind don’t stop.” That grind being work and also the amount of coffee they need to sustain themselves. This is a coffee shop that runs as long as the interns are getting coffee, the designers are solving problems, and the executives are making decisions.
Deliverables
• Logo System • Packaging • Menus • Website
Solution
Looking to the elements of design that we are taught in school, the branding of the cafe is inspired by an atmosphere of fresh colors, geometric forms, line, space, and texture. Grinds & Designs is a place where designers and regulars alike can sit down and have a space to work the is not overwhelming and hectic as the outside world.
Branding
The concept behind the logo and patterns seen across the branded materials is for the different elements of design. Each pattern has a color for it to be used with that indicate levels of energy, while providing more visual assets for materials and future expansion possibilities.
Menu
The menu carries the concept of graphic designers and history forward with themed drinks named after typefaces and designers, with smoothies inspired by the Pantone "Color of the Year."
Clues in the brews
The three coffee blends were created with the concept that different amounts of caffeine could be tied to different roles in the design world. The intensity of the job is equivalent to the intensity of the job.
Web Design
